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Thursday, 27 October 2005


A few weeks ago I got my (free) preview sample of Stormhoek Sauvignon Blanc 2005. I was going to have a wine-tasting session and blog about it but I have been too busy. I’m sure I will get around to it sometime but in the meantime I would like to acknowledge the bottle, with thanks.

Stormhoek’s little motto is Freshness Matters, and the back of each bottle (not the sample one however) will apparently have a little indicator (“dial”) that tells you when the wine is at its freshest, or most quaffable. Although I don’t have the dial on the back of my preview bottle I get the feeling that this is not a wine to hang on to. It is currently available in the UK supermarkets and I imagine that if you get your hands on a bottle the idea is to enjoy it pretty much as soon as possible.  The wine is from South Africa, specifically near Wellington in the Western Cape.

Wellington was where the firebrand Scots preacher Andrew Murray lived for a time. He was much loved by the Calvanist Afrikaners in South Africa and became a preacher in their conservative NGK church. The letters NGK stand for Dutch Reformed Church, but are also the name of a popular brand of spark plugs in South Africa.  The NGK (church) were the group that gave the moral and religious justification for apartheid.

Anyway, that has nothing directly to do with the Stormhoek wine.  The booklet with the wine refers to the freebie as an exercise in marketing disruption. You can read about what this means for Stormhoek over at Gapingvoid in various posts.

Posted by bigblue on 27/10/2005 at 11:34 PM
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